Navigate the Tate
App Design UX/UI Branding Figma & Microsoft Azure
Creating an innovative app for visitors of the Tate Modern in London to navigate and plan their experience around the gallery.
1. Literature Review
Defining Problems in Visitor Studies
As an active visitor to museums and gallieries, I’ve noticed how the concept of “going to a museum” is a very divisive decision. While it excites some, it bores others. Indeed, not just the decision, but from within the museum, I often watch people drift around, sitting, unengaged. Going to the museum can feel like something we have to do, or should do, rather than want to. These observations have inpsired me to understand more. In defining the problem, I conducted thorough research through understanding current literature.
2. User Research
In-Depth User Interviews
Our research consisted of 15 in depth participant interviews. The interview was structured to understand what users really needed from our integrated application. We made some key observations:
1. Users want to be able to find art that is “famous” or particular to the destination. They want to be able to locate these works,
2. Users want a ticket that can be purchased in app ahead of their visit.
3. Users want to be able to take photographs during theri visit and enjoy this as a part of keeping tokens from thier visit.
3. Prototype
After conducting research, we created a working prototype on Microsoft Azure. The prototype was built before we could conduct preliminary usability testing to make sure the main objectives of the app were achieved. This was a black and white prototype before deciding on branding for the application.
3. Branding Concepts
Once conducting a basic prototype, I started to work on some branding concepts for the application. Given the Tate already has a visual branding, I wanted to create something similar but with a twist. I decided on bright colors and an energetic feel for the branding.
App Design UX/UI Branding Figma & Microsoft Azure
Creating an innovative app for visitors of the Tate Modern in London to navigate and plan their experience around the gallery.
About
I’ve been fascinated with design flaws in museums and galleries. “Visitor Studies”, a field dominated by educational psychologists, intends to understand visitor engagement in cultural institutions. I’ve become attached to calling these visitors “users”, instead. I believe that by thinking of attendees as users we can better understand their experience as an active engagement in the museum material rather than passive visit. Navigate the Tate intends to put concepts into practice I’ve been researching.1. Literature Review
Defining Problems in Visitor Studies
As an active visitor to museums and gallieries, I’ve noticed how the concept of “going to a museum” is a very divisive decision. While it excites some, it bores others. Indeed, not just the decision, but from within the museum, I often watch people drift around, sitting, unengaged. Going to the museum can feel like something we have to do, or should do, rather than want to. These observations have inpsired me to understand more. In defining the problem, I conducted thorough research through understanding current literature.
2. User Research
In-Depth User Interviews
1. Users want to be able to find art that is “famous” or particular to the destination. They want to be able to locate these works,
2. Users want a ticket that can be purchased in app ahead of their visit.
3. Users want to be able to take photographs during theri visit and enjoy this as a part of keeping tokens from thier visit.
3. Prototype