Providing online and social media design to educate and connect student athletes with advisors to help them immigrate to the United States on athletic scholarship.
About RightTrack Sports is a company which provides bespoke advice to international students interested in being recruited for athletic scholarships in the NCAA? As the social media and web designer, I was tasked to create accessible, clear resources to draw interested students in and provide them with reliable information.
2. Branding Upon taking the job at RightTrack, the founder had a pretty clear vision of the colors and fonts he wanted in the branding. I added in a few darker colors, especially helpful for highlights on the website. Otherwise, I solidified the branding and created a guide to help narrow down exactly what we wanted in the social media and website.
2. Web Design
Perameters & Targets Working with RightTrack, I had specific perameters to work within. One, all the work had to be completed on Wordpress. Two, the boss only wanted there to be a few pages to encourage students to enquire and speak with agents on the phone from the start. I kept to a very simple brief, which also had to be completed within a week.
3. Social Design
One of the main goals of the social design was to create a specific aesthetic. I liked the idea of creating bold boxes and titles, so we could both advertise successful students while also having a format which was cohesive with educational posts about the NCAA and recruiting process.