I. Hilditch Design
  
Lifelong Skills Training Inc
Project Management UX/UI Branding Social Design Wordpress Figma


Creating a sustainable digital media campaign for the educational nonprift, providing post-secondary educational resources for students with disabilities in Bridgetown, Barbados.

About

I project managed a team consisting of a photographer, videographer, UX designer, social media creator and programmer to create a digital media campaign to advertise and promote the educational nonprofit.  Lifelong Skills Training Inc provides four major educational programs (Vocational, Creative, Developmental teaching and Skills Training), to tailor education for each students individual needs.

Background
When we started working with Lifelong, they had no digital presence outside of one inactive Facebook page. I was elected as Project Manager for the job as part of Elon University’s Project for the Public Good. The Project took students abroad to create impact in global non-proft communities. We had an in-person trip to Barbados scheduled for January of 2024, however, as Project Manager, I led work assignments in preparation for the trip beginning October 2023. It was clear from my initial conversations with the client that the website needed to be clear, easy to use and express joy. We needed our media and content to guide users how to engage with Lifelong, whether that be donating to their new initiatives, or volunteering.



1. Site Map

Before landing in Barbados, we had limited information from our client to work with. Generally, we knew a few pieces of information:

  1. The website needs to reflect joy and highlight Lifelong’s major educational programs. 
  2. The website needs to direct possibly supporters or donors to spaces where they can help.
  3. The website needs to direct community members to places they can contact and/or sign up for the programs on offer.
  4. The website is a space to advertise the new mini-mart, opening March 2024.

In order to streamline our process with narrowing down a site-map with the client, we went into our first meeting with a drafted version:


Basic Wireframe
We created a wireframe to plan out the site and enter all the content writing into one place. I created all of the content writing for the website.





2. Brand Identity & Prototype


These were the parameters we were working with for branding:

  1. An already exisitng logo that the organization did not want to change.
  2. The company needed a new brand identity of colors and typeface inspired by the logo to carry across the site and social media. 
  3. The logo was hard to work with due to the colors and irregular fonts. Despite this, we worked to create a color scheme which had some of these colors in mind, while reflecting the nature elements of Lifelong’s symbol of the tree. Our typeface choice (Lato), encapsulated the simplicity and ease of use we felt was necessary for the site and social media.





Prototype
Once establishing a color scheme for the site, we lifted the basic wireframe and added photos and color. We pitched this wireframe to the client. All drafted on Figma.




3. Website

We built the website on Wordpress Elementor. By using Elementor, the client would be able to edit and change the site easily once we finished the project. Using this tool was about sustainability for the company’s use, but had enough flexibility to follow our designs drafted on Figma.




4. Film

As part of our digital media campaign, we captured and edited 4 videos about Lifelong’s educational programs. I edited the one featured on this page using Premiere Pro. We used our film content to add features and movement into the website, personalizing our campaign.




5. Social Design

We created a huge book of social media and photography for the organization to use. The social design adheres to the natural themes and concept of growth we developed during our branding process.