Izzy Hilditch Design
  

02. Lifelong Skills Training Inc

Project Management     UX/UI Design     Branding     Social Design     Web Design     Figma


Providing sustainable post-secondary educational resources for special-needs students in Bridgetown, Barbados.



About
Lifelong Skills Training Inc work to create sustainable post-secondary educational resources to students with disabilities in Bridgetown, Barbados. Through four major educational programs (Vocational, Creative, Developmental teaching and Skills Training), education is tailored to each individual student’s needs.



When we started working with Lifelong, they had no digital presence outside of one inactive Facebook page. In order to help launch a new mini-mart coming in March 2024 (Lifelong Marketplace), we needed to build an entire digital media campaign for interested individuals to learn more about the organization. We had an in-person trip to Barbados scheduled for January of 2024, however, as Project Manager, I led work assignments in preparation for the trip beginning October 2023. It was clear from my initial conversations with the client that the website needed to be clear, easy to use and express joy. We needed our media and content to guide users how to engage with Lifelong, whether that be donating to their new initiatives, or volunteering.



1. Site Map


Before landing in Barbados, we had limited information from our client to work with. Generally, we knew a few pieces of information:

  1. The website needs to reflect joy and highlight Lifelong’s major educational programs. 
  2. The website needs to direct possibly supporters or donors to spaces where they can help.
  3. The website needs to direct community members to places they can contact and/or sign up for the programs on offer.
  4. The website is a space to advertise the new mini-mart, opening March 2024.

In order to streamline our process with narrowing down a site-map with the client, we went into our first meeting with a drafted version (see below):





In order to streamline our process with narrowing down a site-map with the client, we went into our first meeting with a drafted version. This is V3, a version we decided on after discussing content with the client. Next step took us to creating low-fidelity black/grey/white wireframes which map the content.




We had 2 versions of this wireframe. One, without content, and the second a redesigned version with content driving the process. The version in this portfolio is the content wireframe.


2. Brand Identity & Prototype


Once we’d settled our wireframe, next was to work on a basic brand look-book. These were the parameters we were working within:

  1. An already exisitng logo that the organization did not want to change.
  2. The company needed a new brand identity of colors and typeface inspired by the logo to carry across the site and social media. 
  3. The logo was hard to work with due to the colors and irregular fonts. Despite this, we worked to create a color scheme which had some of these colors in mind, while reflecting the nature elements of Lifelong’s symbol of the tree. Our typeface choice (Lato), encapsulated the simplicity and ease of use we felt was necessary for the site and social media.







Once establishing a color scheme for the site, we brought the wireframe into a more high-fidelity version.






3. Website


We built the website on Wordpress Elementor. By using Elementor, the client would be able to edit and change the site easily once we finished the project. Using this tool was about sustainability for the comanhy’s use, but had enough flexibility to follow our designs drafted on Figma.




4. Film


As part of our digital media campaign, we captured and edited 4 videos about Lifelong’s educational programs. I edited the one featured on this page using Premiere Pro. We used our film content to add features and movement into the website, personalizing our campaign.




5. Social Design


We created a huge book of social media and photography for the organization to use. The social design adheres to the natural themes and concept of growth we developed during our branding process.